Erika Lamar Buentello
UX DESIGN PORTFOLIO
FLYNNCRAFTHOUSE
Redesign and development of website and online store for the alleviation of pain points and focus on primary roles of education, freebies and shopping formats.
OVERVIEW
Flynn Craft House is an online retail outlet and learning hub for hobby and aspiring artists. Flynn Craft House is primarily focused on selling artwork and crafts, but is seeking to create an interactive educational website that allowed visitors to learn and play and ultimately drives sales through conte
The goal of this project was to incorporate engagement activities into the website, alongside the retail outlet as a way to develop strong ties t identify any usability issues with platform and determine ways to create an intuitive and seamless educational platform.
ROLE
UX DESIGNER & PRODUCT DEVELOPMENT
UX Research, Design, Prototyping, Development and Testing
July 2021 - Ongoing
BACKGROUND
Flynn Craft House is an online retail outlet selling artworks and craft items. Flynn Craft House is seeking to create an educational and interactive website for its audience to engage in shopping, art educational resources and .
The goal of this project was to identify all intuitive solutions and address usability issues to determine ways to create a native and seamless educational platform alongside the shop.
UNDERSTANDING THE AUDIENCE
Flynn Craft House aims to drives sales through their social media outlets.
20k followers on Instagram, TikTok, YouTube and Pinterest
159k accounts reached
12.5k accounts engaged
Audience engagement by gender
Age breakdown of engaged audience
Retail shop doesn't provide outlets for anything else
PERSONAS
USER RESEARCH
RESEARCH GROUP
SURVEYS
DESIGN THINKING WORKSHOP
MIRO ACTIVITY
PRIORITIZATION
DIVERGENT THINKING
CONVERGENT THINKING
DIVERGENT THINKING
WIREFRAMING
DIVERGENT THINKING
VALIDATING THE DESIGN
DIVERGENT THINKING
PROTOTYPING
DIVERGENT THINKING
RESULTS
DIVERGENT THINKING